Looking for solutions for today's changing housing market? Industry veterans who have been through market shifts in their careers will share their insights during an audio seminar. Find out what changes you should make to your sales and marketing as well as other keys to success.

NAHB, the National Sales and Marketing Council and Biztools™ will co-host an hour-long teleconference, Ramp Up Your Sales & Marketing in a Challenging Housing Market, at 2:00 p.m. ET Wednesday, Dec. 12. The audio seminar is available FREE to NAHB members.

A panel of sales and marketing experts will discuss successful techniques that have worked for them. You also will have the opportunity to hear what’s on the minds of your peers in the housing industry. Please e-mail your questions in advance to mcopp@nahb.com. The call will include a 40-minute presentation, followed by a 20-minute question-and-answer session.

Topics will include the following:

• Minimizing objections: Understanding buyer needs, wants, abilities and fears
• Being innovative and offering incentives to buyers and employees
• Assessing your sales team
• Strategizing appropriate product mix — shopping the competition
• Reducing inventory
• Cutting costs
• Exploring legal means of collections
• Renegotiating credit
• Mortgage credit options for buyers
• Contingency contracts
• Financing tips
• Maximizing vendor, lender and supplier relationships
• And much more!

The speakers are Bonnie Alfriend, Fellow, MIRM, Alfriend and Associates, Pebble Beach, Calif.; Daniel Levitan, Fellow, MIRM, Levitan & Associates, Fort Lauderdale, Fla.; and Ross Robbins, MIRM, Lee Evans Group/Shinn Consulting, Inc., Littleton, Colo.

Register online today for the audio seminar or check out the flyer for more details.

Also, HBAs are encouraged to host the audio seminar. It’s a great service for your members.

For more details on Ramp Up Your Sales & Marketing in a Changing Market, please e-mail Michael Copp or call him at 800-368-5242 x8340. [Return to top]