Find out about the diverse 50+ housing market at the 2008 Building for Boomers & Beyond: 50+ Housing Symposium^SM coming up May 19-21, 2008, at the Sheraton New Orleans Hotel in New Orleans. The focus of this year’s conference is “Redefining Lifestyle Communities,” an in-depth look at the transformation taking place in the industry. The conference provides valuable resources for today’s builders and other housing industry professionals through exceptional education sessions, dynamic speakers and unlimited opportunities to network. Attend and discover ways to:

• Refine marketing concepts: what attracts buyers who aren’t retiring? How do you market to people who won’t be making a decision for another year or more? Learn how to capture the imagination of all kinds of prospects.
  
  
• Refresh design ideas: 77% of age-qualified buyers chose their new home based on room layout and design of the unit. Find out what they’re looking for.
  
  
• Renew sales confidence: learn techniques that work for this completely different buyer.
  
  
• Revolutionize your knowledge of the latest trends: new technologies and lifestyle choices are transforming the way we live. Find out what’s new, what’s now, and what’s coming.

The Symposium’s stellar education tracks — design, development and operations, trends, sales and marketing, service-enriched and, new this year, technology — cover every aspect of the 50+ building industry from the big picture down to the tiniest details. You also can earn the Certified Active Adult Specialist in Housing (CAASH) designation by completing the three CAASH courses, all of which will be offered at the Symposium.

Featured speakers include keynote speaker Archie Manning, a former NFL great and humanitarian, and general session speaker Vickie Abrahamson, co-founder and executive vice president of Iconoculture, a leading firm that helps marketing decision-makers in corporations and agencies achieve growth and innovation. 

Please visit www.nahb.org/build4boomers for details on next year's Symposium. Contact The NAHB University of Housing at 800-368-5242 x8338 or registrar@nahb.com  if you have any questions. Or click here to register. Remember, NAHB 50+ Housing Council members can take advantage of the members-only discount.  [Return to top]