CAASH In – Earn NAHB' s Active Adult Designation at the 2008 Symposium
 The active adult market is the fastest-growing segment of the housing industry today and into the foreseeable future. The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving the burgeoning 50+ market the essential knowledge tools and skills that will help them succeed – from conducting initial research to how to design the right product to selling to the mature consumer.
Earn the CAASH designation by completing the three CAASH courses offered at the upcoming Building for Boomers & Beyond: 50+ Housing SymposiumSM in New Orleans, La.
Selling to Active Adults
Saturday, May 17
9:00 a.m. – 5:00 p.m.
To improve your sales success with the active adult homebuyer, it’s critical to have sales strategies specific to this complex customer. This course is designed to give you techniques to more effectively communicate with, handle objections from and close sales with your potential active adult buyers.
Instructor: Jane Marie O’Connor, MIRM, CAASH, Hawley, Mass.
Registration Fees: $170 for 50+ Housing Council members, $195 for NAHB members and $245 for non-members.
Designing for the Active Adult
Sunday, May 18
9:00 a.m. – 5:00 p.m.
By the year 2014, there will be 85 million active adults ages 55 and older living in the U.S. and more than 40% of all households will be headed by someone in the 55+ age group. These market segments are defined by lifestyle, community and amenities/product design preferences. This one-day course gives you an overview of design considerations to take into account when planning single-family and multifamily housing for active adults. Learn how to meet the needs of this growing market and how to provide them with a variety of housing options.
Instructor: Rebecca Stahr, ASID, CAPS, MCSP, CMP, CAASH, Atlanta, Ga.
Registration Fees: $170 for 50+ Housing Council members, $195 for NAHB members and $245 for non-members.
Trends and Research Methods to Define the Active Adult Lifestyle
Sunday, May 18
9:00 a.m. – 5:00 p.m.
A diverse population with discriminating tastes, the boomers are influencing everything about planning active adult developments. Learn how to better identify and serve the needs of this unique aging population. This course assists builders, developers and other housing professionals in gaining a greater and more in-depth understanding of planning for the active adult community and the importance of market research before development.
Instructor: Margaret Wylde, CAASH, Oxford, Miss.
Registration Fees: $170 for 50+ Housing Council members, $195 for NAHB members and $245 for non-members.
Visit www.nahb.org/build4boomers for more details on the Symposium, including registration for the CAASH courses.
Check out the complete schedule of CAASH courses offered across the country.
For more information on the CAASH designation, call NAHB's Professional Designation Help Line at 800-368-5242 x8154 or e-mail CAASHinfo@nahb.com. Visit CAASH facts for more details. [Return to top]
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