Builders, developers, and other industry professionals can take advantage of several 50+ housing programs and activities at this year’s Southeast Building Conference coming up July 30 to  Aug. 2 at the Orange County Convention Center in Orlando, Fla.

The Florida 50+ Housing Council will hold a meeting from 9:00 a.m.-11:00 a.m. Thursday, July 31, in 309B. Launched earlier this year by the Florida Home Builders Association, the Florida 50+ Housing Council serves the interests of the state’s housing professionals involved in 50+ housing. To join the council or for more information, contact Terri Rea with FHBA at 800-261-9447 x15 or trea@fhba.com.

The NAHB 50+ Housing Council and Florida 50+ Housing Council also are co-sponsoring two 50+ education sessions. They include:

Designing for Today’s 50+ Buyer: The Top 10 Elements for Successful Homes and Communities
Friday, Aug. 1, 8:00 a.m.-10:00 a.m., 309B
Designing today’s successful homes and communities for today’s 50+ consumers follows a simple formula. Are you doing what it takes to guarantee your success? Learn the 10 key elements to include when creating homes and communities for the new generation of active adult buyers.

Moderator/speaker: Don Evans, The Evans Group, Orlando, Fla.
Speakers: Paul Basham, Basham & Lucas Design Group, Jacksonville, Fla., and Jim Chapman Jr., Jim Chapman Communities, Atlanta, Ga.

Connecting to 50+ Buyers! From Statistics to Sales
Friday, Aug. 1, 1:00 p.m.-3:00 p.m., 309B
You have all the demographic research data and consumer trends. How do you translate that into a compelling marketing message and sales environment? With examples from successful builders, this presentation will show you how to create a unique community “personality” that connects with today’s active adults—all on a modest budget.

Moderator: Ken Plonski, Master Planned Communications, Ft. Myers, Fla.
Speakers: Janis Ehlers, The Ehlers Group, Fort Lauderdale, Fla.; Tracy Lux, Trace Marketing Inc., Sarasota, Fla.; and Brian Nagle, Umatilla, Fla.

Register for SEBC. Or check out the FHBA meeting schedule and complete schedule of activities at SEBC for more details.

For more information on SEBC, contact the Florida Home Builders Association at 800-261-9447. [Return to top]