Focus Group Initiates First Phase of 50+ Market Index Research
NAHB has begun the process of including questions specific to 50+ Housing on its highly-regarded monthly Housing Market Index survey. The first step — determining which questions to ask 50+ builders — began this week with a focus group of local builders of both age-restricted 55+ housing and active adult housing.
Issues relating to starts, closes, consumer confidence, building costs, and active adult rentals vs. for-sale properies were discussed, while assessing the best information to include in the survey.
A different focus group will convene for a similar meeting during the Fall Board of Directors Meeting next week in San Diego.
For more information, e-mail Jeff Jenkins, or call him at 800-368-5242 x8292. [Return to top]
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