A free web seminar — Builders & Home Technology: A Key Part of Your Business Success — will feature a panel of home-building and technology experts discussing the increasing importance of home technology, and specifically why builders need embrace this change if their businesses are to thrive in the future.
The material is based on the Consumer Electronic Association's 7th Annual State of the Builder Technology Market Study. Even in a market downturn, builders must continue thinking about their business's health, and home technology is one area that can contribute to it. Consumers are more aware of the many technologies that enhance their home life, whether it's the fun of home theater or more practical amenities such as lighting control and home security. While the current economic conditions have softened consumer purchases of these technologies, builders can take advantage of consumer desire for technologies in their marketing.
Audience members will be shown:
* What technologies are most popular
* Why installing home technology makes good business sense
* How to develop and strengthen relationships with ESCs and installers
The program will feature:
* Steve Koenig (moderator), Director, Industry Analysis, Consumer Electronics Association
* Stephen Hann (builder), GMB, CGR, CGP, HTA Chair, President, Hann Builders
* Matt Carter (ESC), CEO, Encore Systems
Join us on Wednesday, July 22, 2009, from 2:00 to 3:00 EDT.
Space is limited, so reserve your Webinar seat now by going to this page and following the registration directions. After registering you will receive a confirmation email containing information about joining the Webinar.
[Note: System Requirements for PC-based attendees: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista. For Macintosh®-based attendees: Mac OS® X 10.4 (Tiger®) or newer]
For more information about this program and the Home Technology Alliance contact Agustín Cruz, Executive Director, Business Management, or call him at (800) 368-5242, x8472.
50+ Housing E-Learning Seminars
The 50+ Housing Council's offerings include: 50+ Housing Design Trends That Won't Break Your Budget, July 22; FHA Financing (Advanced), July 22; and 55+ Housing By the Numbers - The Latest Industry Research from NAHB and the MetLife Mature Market Institute (Part II), September 9. For more information and to register, visit this page.
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