Webinar Nov. 12: Are You Prepared for the Recovery?
Most will wait for the recovery. Some will lead the way. For those who want to lead, this webinar will show you how. In today's increasingly competitive marketplace for the active adult homebuyer's attention, the integration of online and on-site marketing will be more important than ever. Hear from industry marketing experts as they share practical ideas and information that will help you achieve greater success for your company and your active adult community as you prepare for the housing recovery and beyond.
Hear from marketing authority Rich Carlson of Carlson Communications, author of the book Are You Prepared for the Recovery? A Practical Guide to Help Real Estate Professionals Prepare Now to Achieve Greater Success in the Recovery and Beyond. Carlson will provide ideas on how you can develop more focused marketing messages to make your company and communities lead the way in the recovery. Joining Carlson are two contributors to the book, Meredith Oliver of Meredith Communications and Lita Dirks of Lita Dirks & Co. Oliver will present practical ideas on how to develop a proactive online marketing strategy, while Dirks will illustrate how to create an emotional on-site marketing experience that helps to accelerate prospects' decisions to buy or rent in your community.
Moderator: John Rod, 20 Twenty Graphics, Wall Township, NJ
Panelists: Rich Carlson, CAASH, MIRM, CMP, Carlson Communications Corp., Northborough, MA; Meredith Oliver, MIRM, MCSP, CSP, CMP, Meredith Communications, Orlando, FL; Lita Dirks, CAASH, MIRM, CMP, Lita Dirks & Co, Greenwood Village, CO
Register now!
Join us on Thursday, November 12, 2009, from 2:00 to 3:00 pm EST.
50+ Housing council Member Fee: FREE
NAHB Member Fee: $69
Non-NAHB Member Fee: $100
Participants may receive one hour of continuing education credit for CAASH, MIRM, MCSP, CSP, CMP and other NAHB professional designations.
---------------------------------------
And pencil in this one for December —
50+ Builder Forum: Surviving the Slowdown, Planning Ahead for the Upturn
Tuesday, December 15, 2009
2:00 - 3:00 pm EST
50+ Housing Council Member Fee: FREE
NAHB Member Fee: $69
Non-NAHB Member Fee: $100
Registration available soon. Check back!
Today’s economic climate is challenging 50+ housing professionals. Find out from our expert panel of builders how they are adapting and streamlining their businesses to cope with a complex market – from getting the financing to dealing with the glut of inventory to nudging hesitant boomer buyers off the fence and into new homes. Panelists will explain how they are making deals and staying afloat when others are struggling and unveil how they are planning ahead to pounce right before the market turns. This session features national builders as well as small- to mid-size builders who are persevering through a down cycle and emerging stronger than ever.
Moderator/Panelists: TBD.
[Return to top]
|
