Reverse Mortgage for Home Purchase – A Win-Win Scenario
for Senior Buyers and Builders
Tuesday, Jan. 19
3:30 – 4:30 p.m.
A reverse mortgage makes perfect sense for many 62+ buyers as they approach retirement age, allowing them to convert a portion of their home’s equity into tax-free funds. The Home Equity Conversion Mortgage (HECM) for Purchase, an FHA-insured reverse mortgage, allows seniors to purchase a new home and obtain a reverse mortgage with no monthly mortgage payments. HECM also lets buyers combine reverse mortgage proceeds with a down payment from their current home sale or other assets to purchase a new home. In this program, an industry leader will show you how to use the reverse mortgage for purchase program to expand your customer base and sell more homes.
Social Networking Using Facebook, Blogs and New Media
to Market Your 50+ Communities
Thursday, Jan. 21
10:30 – 11:30 a.m.
Social media is the buzzword these days, and it’s gaining a foothold in the housing industry. It seems like everyone has a Facebook page, a LinkedIn or Twitter account or a favorite blog they read — even mature consumers. Social media, like signage to your active adult community, steer prospects to your web site and build awareness and credibility. In a lively, interactive presentation, find out how to use these new tools and technologies to connect to potential 50+ buyers, get them talking about your community, and build your sales.
Universal Design Power Hour – Innovations and Trends for the Future
Thursday, Jan. 21
2:00 – 3:00 p.m.
Universal design is more than grab bars, lever door handles and stepless entries. It’s the new face of design — ageless, thoughtful, functional and, if done right, beautiful. See where UD is headed in the future from leading industry experts, who will share examples of well-executed designs and cutting-edge products that are functional and attractive and should be included in your 50+ homes and communities. You’ll also learn how to communicate the value of sound design to your sales team, real estate professionals and, most importantly, your prospects.
Meet the Experts
Tuesday, Jan.19 - Thursday, January 21
Have you ever wished you could talk with an expert to help you make the right decisions? Well, here's your chance. At these roundtable discussions, you'll have access to the best minds in the business who are just waiting to answer your questions related to the growing 50+ housing market. The Meet the Experts schedule:
Tuesday, Jan. 19, 9:00 – 10:00 a.m.
Wednesday, Jan. 20, 3:30 – 4:30 p.m.
Thursday, Jan.21, 9:00 – 10:00 a.m. and 3:30 – 4:30 p.m.
Boomers on the Edge – How to Get Started in Active Adult Housing
Wednesday, Jan. 20
Learn about the housing market's fastest-growing segment. These power-packed, exciting and informative roundtable presentations will teach you the successful programs, tactics, techniques, strategies and solutions to have a winning 55+ lifestyle community. The sessions are as follows:
Feasibility, 9:00 – 9:45 a.m.
Land Planning, 10:15 – 11:00 a.m.
Finance,1:00 – 1:45 p.m.
Marketing and Sales, 2:15 – 3:00 p.m.
Peer-to-Peer Topic Tables
Tuesday, Jan.19, 10:30 – 11:30 a.m.
Make connections with others who have the same 50+ housing interests as you. Moderated discussion groups limited to 10 people each, topic tables are facilitated by industry leaders to spark idea sharing that will lead to helpful insight and strategy building.
Active Adult Architectural Plan Reviews
Tuesday, Jan.19 – Thursday, Jan. 21
Here’s your opportunity to have your community, home or clubhouse plans reviewed and critiqued one-on-one by a top architect. Or, just stop by to get some great design tips and ideas. Either way, you’ll get invaluable feedback you can take away with you! Drop by 50+ Lifestyle Central to schedule your review. Appointments are available at the following times:
Tuesday, Jan. 19 – 9:00 – 10:00 a.m.
Wednesday, Jan. 20 – 3:30 – 4:30 p.m.
Thursday, Jan. 21 – 9:00 – 10:00 a.m. and 3:30 – 4:30 p.m.
Active Adult Marketing Plan and Ad Reviews
Tuesday, Jan. 19 – Thursday, Jan. 21
In today’s challenging economy, on-point marketing is more important than ever. Meet with one of our marketing masters for an in-depth review and evaluation of your active adult community’s marketing plan and/or advertising campaign. You’ll receive useful advice that will help you fine-tune your marketing approach to reach your target audience. Stop by 50+ Lifestyle Central to schedule your review. Appointments are available at the following times:
Tuesday, Jan.19 – 9:00 – 10:00 a.m.
Wednesday, Jan.20 – 3:30 – 4:30 p.m.
Thursday, Jan. 21 – 9:00 – 10:00 a.m. and 3:30 – 4:30 p.m.
