On Sunday and Monday, Jan.17 and 18, there will be two CAASH designation courses offered as part of the Pre-Show education opportunities. An extra day or two can help you get information that will help you build a better business. Here are the details:

Trends and Research Methods to Define the Active Adult Lifestyle
Dates: Sunday, Jan. 17
Time: 9:00 am - 5:00 pm
Location: Caesars Hotel, Las Vegas

Fee: 50+ Housing Council Member $195, NAHB Member $220, Non-Member $270
Registration: Separate IBS registration is required for all pre-show education. Register at www.buildersshow.com
 
Description: A diverse population with discriminating tastes, the Boomers are influencing everything about planning active adult developments. Learn how to better identify and serve the needs of this unique aging population. This course assists builders, developers, and other housing professionals in gaining a greater and more in-depth understanding of planning for the active adult community and the importance of market research before development.
 
Designation Credit(s):  CAASH
Instructor:  Margaret Wylde, CAASH

Marketing to the Active Adult
Date: Monday, Jan. 18
Time: 9:00 am - 5:00 am
Location: Caesars Palace, Las Vegas

Fee: 50+ Housing Council Member $195, NAHB Member $220, Non-Member $270
Registration: Separate IBS registration is required for all pre-show education. Register at www.buildersshow.com

Description: Marketing to those 55 or older requires a skilled approach that addresses those consumers' generational identities, needs, wants and aspirations. This course will give housing professionals a greater understanding of marketing strategies to help move active adults toward purchase.
 
Designation Credit(s):  CAASH
Instructor: Todd Harff, CAASH [Return to top]