Two CAASH designation courses will be offered as pre-show courses prior to the opening of the International Builders' Show. Here are the details:

Trends and Research Methods to Define the Active Adult Lifestyle
Sunday, January 17 
9:00 am - 5:00 pm 
Caesars Hotel, Las Vegas, NV 

A diverse population with discriminating tastes, the Boomers are influencing everything about planning active adult developments. Learn how to better identify and serve the needs of this unique aging population. This course assists builders, developers, and other housing professionals in gaining a greater and more in-depth understanding of planning for the active adult community and the importance of market research before development.

Fee: 50+ Housing Council Member $195 NAHB Member $220 Non-Member $270
Separate IBS registration is required for all pre-show education. Register at www.buildersshow.com 
Margaret Wylde, CAASH

Marketing to the Active Adult

Monday, January 18 
9:00 am - 5:00 am 
Caesars Palace, Las Vegas, NV

Marketing to those 55 or better requires a skilled approach that addresses their generational identities, needs, wants and aspirations. This course will give housing professionals a greater understanding of marketing strategies to help move active adults toward purchase.

Fee: 50+ Housing Council Member $195 NAHB Member $220 Non-Member $270 
Separate IBS registration is required for all pre-show education. Register at www.buildersshow.com 
Instructor: Todd Harff, CAASH

Additional CAASH courses are being offered in Centennial, Colo., and in Tucker, Ga., later in the year, and details are available at the link below . (Additional courses may be added to this list in 2010.)

http://www.nahb.org/meeting_search.aspx?viewAll=1&sectionID=141&courses=1 [Return to top]