Seniors Housing e-Source - 06/20/2005 (Plain Text Version)

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In this issue:
Building for Boomers & Beyond 2005 Highlights Big Changes for Active Adult Industry
Are You An Expert? Speakers Needed for 2006 Symposium
Bill Becker, Others Honored as Icons of the Industry
Merrill Lynch, Coldwell Banker: New Surveys Shed Light on Boomers, Retirement
Make Your Plans for NAHB's Fall Board Meeting
Universal Design — Satisfying A Growing Market
Around the Industry: White Housing Conference on Aging, Housing Bubble
Save More with BuilderBooks.com Rewards
Got A News Tip? Contact Seniors Housing e/Source

Bill Becker, Others Honored as Icons of the Industry

The NAHB Seniors Housing Council honored marketing guru William E. (Bill) Becker and four other winners during its Icons of the Industry Awards at Building for Boomers & Beyond: Seniors Housing Symposium 2005 on May 18 in Chantilly, VA. Now in its fifth year, the Icons Awards program recognized individuals and companies who have contributed to the 50+ housing market through leadership and innovation.

"The Icons are leaders and visionaries in active adult and seniors housing," said Randolph Rinehart, chairman of the Seniors Housing Council. "The 50+ market is one of the fastest-growing segments of the industry, and the 2005 Icons have set the bar for professionalism and have left a lasting impression on our industry."

Becker, MIRM, SHMS, is the second recipient of the Icons' Lifetime Achievement Award, which is presented to an individual who has made significant contributions to the Seniors Housing Council and the seniors housing industry. Becker is the president and managing director of the William E. Becker Organization, a Teaneck, NJ-based strategic marketing planning and consulting firm that specializes in active adult lifestyle communities. His clients have sold more than 60,000 units to the 55+ market with more than $7 billion in sales. Becker has been a leader in builder marketing and consulting for nearly four decades and is responsible for many of the marketing techniques and practices still used today. Becker has already been named a Legend of the Industry by NAHB's National Sales and Marketing Council.

Other Icons honorees include: Ara Hovnanian, K. Hovnanian Homes, Active Adult Builder/Developer; Penny Pritzker, Classic Residence by Hyatt, Service-Enriched Builder/Developer; Best Bath Systems, Product Manufacturer; and David Peete, AIM: The Society of Senior Living Professionals, Educator.

The 2005 Icons program was sponsored by the Home Fire Sprinkler Coalition. Check out the Icons Web page for more information about the 2005 winners.