50+ Housing e-Source - 05/31/2006 (Plain Text Version)

Norman Cohen
Chairman

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In this issue:
Condos and Lofts and Shopping, Oh My!
Boomers Are Changing the Way Builders Do Business
Age-Targeting Can Put Builders at Considerable Risk
Senate Hearing Addresses Value of NORCs
50+ Housing Council Publishes Fair Housing Pocket Guide
Be A Part of the 2007 50+ Housing Symposium!
Development Opportunity Available in Veracruz, Mexico
Second-Home Owner Survey Shows Solid Market, Appetite For More
Local Council Connection
Have A Winning Strategy? Share It!
Welcome New 50+ Housing Council Members!
50+ Housing In The News
NAHB News

Have A Winning Strategy? Share It!

Do you have an innovative idea or strategy that is working for you? The NAHB 50+ Housing Council wants to hear it. The Council is publishing an e-book called 50+ Strategies for Serving the 50+ Housing Market featuring the best strategies from its members.

Share your industry knowledge and be published in this e-book. Suggested topics include:

How to communicate and sell to active adult and older buyers
How to market to boomers and beyond
Building and design techniques for lifestyle communities
Customer service for mature market success
Other insights, tips and other lessons learned about serving the 50+ market

Whether you are a builder/developer, architect, interior designer or merchandiser, sales and marketing professional, market researcher, Realtor®, or mortgage broker, the NAHB 50+ Housing Council wants to hear your ideas. Share your strategies with your colleagues in the industry and get published in 50+ Strategies for Serving the 50+ Housing Market.

Your ideas can be simple words of wisdom that apply to this unique market niche. Submissions should be 200 words or less and e-mailed to Jeff Jenkins at jjenkins@nahb.com. Please submit your strategies by Friday, June 16.

NAHB 50+ Housing Council members whose strategies are selected will be entered into a drawing to win a free registration to Building for Boomers & Beyond: 50+ Housing Symposium 2007 in Denver, Colo.