50+ Housing e-Source - 10/31/2006 (Plain Text Version)

Norman Cohen
Chairman

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In this issue:
55+ Population to Head 40% of U.S. Households by 2012
Are You Pre-Qualified for CAASH?
Study Shows Boomers' Housing Needs are Changing
Get the Message Out: It's a Great Time to Buy!
50+ Housing Council Educational Programs at IBS
IBS Early Bird Registration ends NOV. 17!
Get Published in 50+ Housing Magazine
NIC Introduces ‘Seniors Housing and Care Symposium’
Local 50+ Housing Council Connection
50+ Housing in the News
Market Will Turn Around in Mid-2007
NAHB Member Advantage
NAHB Spokesperson Training Available at Builders’ Show

50+ Housing in the News

Ah, wellness…a much better option than 'un-wellness…'
The concept of wellness, including healthy eating, exercise, and “a less regimented lifestyle,” is making its way into the traditional senior housing market, according to this article in the Kansas City Star. "Nationally, it's going off the charts," said Jim Glynn, a principal with GlynnDevins Advertising & Marketing in Kansas City. "It's stronger than it's ever been." Glynn said that lenders and developers are "very bullish" on the opportunities to reach the senior market, particularly continuing-care retirement communities that offer a comprehensive package of independent-living and care services.

Downsizing, but still living large
Although many boomers may want to move into a smaller, easier-to-maintain home, they won’t want to scrimp on the details. A story in the Baltimore Sun profiles a couple who are looking for the right “55 and better” community to move into. Fitness centers, walking trails, upgraded interiors and a mortgage that won’t prohibit them from traveling are important to Sandee and Joe Demar. “They're tired of raking leaves and shoveling snow. They feel a little out of touch with the youngsters in their neighborhood. They want to travel and share good times. They want a community—maybe even one that's gated — that feels secure. They want a two-story building with a first-floor bedroom suite that offers privacy; Sandee's mother may continue to live with them. And they want a place that allows them to carry a low mortgage, because most of the equity from their present home will go into the new one,” says the article's author.