50+ Housing e-Source - 10/31/2006 (Plain Text Version)

Norman Cohen
Chairman

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In this issue:
55+ Population to Head 40% of U.S. Households by 2012
Are You Pre-Qualified for CAASH?
Study Shows Boomers' Housing Needs are Changing
Get the Message Out: It's a Great Time to Buy!
50+ Housing Council Educational Programs at IBS
IBS Early Bird Registration ends NOV. 17!
Get Published in 50+ Housing Magazine
NIC Introduces ‘Seniors Housing and Care Symposium’
Local 50+ Housing Council Connection
50+ Housing in the News
Market Will Turn Around in Mid-2007
NAHB Member Advantage
NAHB Spokesperson Training Available at Builders’ Show

55+ Population to Head 40% of U.S. Households by 2012

Americans 55 and older will head 40% of the nation’s households by the year 2012, according to new research from NAHB’s 50+ Housing Council discussed during an Oct. 11 teleconference held in conjunction with National Aging in Place Week (Oct. 8-14).

“There is no question that the 55+ segment is a large and growing share of the housing market,” said Paul Emrath, a housing policy analyst for NAHB. The council’s latest research findings, based on the American Housing Survey, have major implications for the nation’s housing industry in the decade ahead.

Among those findings:

Most 55+ households (more than 26 million) are not residing in age-qualified or other “55+ communities,” but in regular housing.
Three-quarters of people over the age of 45 are home owners.
Most 55+ households report being happy with their current homes.

Buyers who are 55 or older tend to move “for lifestyle reasons, not because they need a place to live,” said Norman Cohen, chairman of the NAHB 50+ Housing Council. A move for people in this age group, he said, may be prompted by the death of a spouse or the fact that a member of the household can no longer walk up and down steps or perform needed maintenance on their home.

Cohen, an Atlanta-based builder, said that his company designs homes that make it easier for people to age in place. Bathrooms in his homes are designed with showers instead of tubs, which can be difficult for older people to get in and out of, and the company puts backing around the shower and commode so that residents can install grab bars if they are needed. At least one entryway into each home is “stepless” to make it accessible, he added.

Older people who don’t want to move can make modifications to their existing homes so that their various needs can be accommodated as they age. According to the latest Remodeling Market Index, 75% of professional remodelers surveyed said that they have observed an increase in requests for aging-in-place modifications.

“The strong sentiment is that these clients are preparing for future needs,” said Bill Owens, chairman of the NAHB’s CAPS (Certified Aging in Place Specialist) Board of Governors. “Half said they were modifying because they’re living with older people.”

According to Owens, common aging-in-place modifications include stepless entries, replacing doorknobs with lever handles, low- or no-maintenance exteriors, open floor plans and improved lighting design.

50+ Housing Council members can access the available chapters of the Profile of the 50+ Housing Market when they are logged in to the NAHB web site.

For more information, e-mail Elizabeth Landry, or call her at 800-368-5242 x8680.