50+ Housing e-Source - 06/29/2007 (Plain Text Version)

Robert Tippets
50+ Housing Council Chairman

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In this issue:
50+ Trends: More Dining, Green and Doctors' Space
Best of 50+ Housing Honored at Symposium in Denver
Members-Only Research Available Online
National Membership Day 2007: 50+ Housing Council Nets 120 New Members
2008 IBS Registration Now Open
New Awards Program: Building Healthy Communities for Active Aging
A Tribute To Industry Icon Bill Colson
New NIC Map Report Available
New Masters Program from The Erickson School
Welcome New 50+ Housing Council Members!
‘Buy Now’ Campaign Moves Fence Sitters in Market Near Albany, N.Y.
Dell Double Discounts in July!
NAHB News: Bill to Require Fire Sprinklers Defeated at Code Hearings

Best of 50+ Housing Honored at Symposium in Denver

Leisure World™ of Virginia was named the best active adult community of more than 750 homes in NAHB's Best of 50+ Housing Awards competition.

The best in the 50+ housing industry were honored by NAHB during the Building for Boomers & Beyond: 50+ Housing Symposium 2007 in Denver last month.

The NAHB 50+ Housing Council, which promotes excellence in the 50+ housing industry, presented gold and silver awards in 58 categories to current and on-the-boards projects from across the United States and as far away as Japan.

Design categories covered a range of product types such as active adult, aging in place, assisted living, continued-care retirement communities, for-sale condominiums, rental apartments and renovated seniors housing.

Winners were also honored for excellence in marketing strategies focusing on the mature market, and nine Jurors’ Innovation Awards were presented to projects that demonstrated extraordinary creativity and insight.

Among the top award winners were:

Active Adult Overall Community of the Year Gold Awards

Grayson Hill, Richmond, Va. — Midsize (201 to 750 homes)
Leisure World™ of Virginia, Lansdowne, Va. — Large (more than 750 homes)

Best Logo Gold Award

Foxfield, Garnet Valley, Pa.

Best Web Site Gold Award

Alegria, Bernalillo, N.M.

Best Sales Center Gold Award

Edgewater, Elgin, Ill.

Special Judges’ Award: Marketing Innovation

The Mather, Mather LifeWays, Evanston, Ill.

Special Judges’ Award: Active Adult Innovation

Watermere at Southlake, Southlake, Texas

For a complete list of the Best of 50+ Housing Awards winners, visit www.nahb.org/50plusawards.

A 12-member panel of architects, builders, designers, marketing professionals and universal design specialists judged the projects on innovative architecture, interior design, merchandising, marketing and how effectively they responded to the housing demands of the 50+ market. Marketing categories focused on brochures, advertising campaigns, sales centers and special promotions.