50+ Housing e-Source - 10/31/2007 (Plain Text Version)

Robert Tippets
50+ Housing Council Chairman

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In this issue:
The New Language for Lifestyle Communities
Research: Design Main Driver for Movers into Age-Qualified Communities
Apply for NAHB's New CAASH Designation
Attached Housing, Other Articles on New 50+ Housing Channel
Plan Early for 2008 International Builders' Show in Orlando
Local Council News: CAASH Courses, Upcoming Events
Atlanta, Four Other Cities Top AARP's Top Places for Boomers To Live
Women Aren't LikeTheir Mothers When It Comes to Retirement
Register for Free Sales & Marketing Audio Seminar
NAHB Launches Pilot Programs to Test National Green Building Program
Enter NAHB's 2007 Community Service Awards; Deadline Nov. 12
Cruise into the Holidays with GM's $500 Offer for NAHB Members

Research: Design Main Driver for Movers into Age-Qualified Communities

What are the major reasons why older buyers decide to move into an age-qualified community?According to NAHB's newly published Profile of the 50+ Housing Market study, the No. 1 reason for the move is because the buyers liked the community's overall design. In fact, close to half of respondents (49%) cited design.

Respondents were fairly evenly split, noting the following reasons:

Close to friends/relatives (28%)
Close to leisure activities (26%)
Liked the housing unit (26%)

As far as choosing their actual home within the age-qualified community, design was again the winner, with 77% identifying room layout and design as the top reason. Others were:

Exterior appearance (29%)
Financial reasons (22%)
Construction quality (18%)
Kitchen (17%)
View (17%)

Check out New Construction for the 50+ Housing Market, one of seven chapters in Profile of the 50+ Housing Market.

Other chapters include: 50+ Housing Demographics, 50+ Income and Wealth, 50+ Regional and Neighborhood Attributes, 50+ Housing Characteristics, 50+ Household Mobility and The Current Market: Characteristics of 50+ Movers.

Free access to Profile of the 50+ Housing Market and other 50+ housing research is an exclusive benefit of your 50+ Housing Council members. To access research, go to www.nahb.org/50plusresearch. Or, if you have never visited the Web site, do the following:

First-Time NAHB Web Site User Login Instructions

All you need to log in to www.nahb.org is a username and password.

To create your login:

Go to www.nahb.org/login
Enter the required fields (If you need help finding you NAHB PIN, call 800-368-5242 x0 or e-mail your name, company name, state, and phone number to login@nahb.org.
Click Submit (Be sure to check the Remember my username and password box so the system will recognize you when you return.)

To Access the 50+ Research Section

After you’re logged in, type www.nahb.org/50plusresearch in your browser.

If you have any problems accessing the research, contact the NAHB 50+ Housing Council at 50plus@nahb.com or 800-368-5242 x8220.