50+ Housing e-Source - 11/28/2007 (Plain Text Version)

Robert Tippets, CGB, CAASH
50+ Housing Council Chairman

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In this issue:
Design, Marketing Entries Sought for NAHB’s 2008 Best of 50+ Housing Awards
Six Hot Trends in Active Adult Lifestyle Communities
Housing Economists Expect Market Turnaround to Begin in 2008
Check Out Exclusive 50+ Housing Research Online
Plan for 50+ Housing Council Events at 2008 International Builders' Show
Deadline Coming Up for New CAASH Designation
Circle Your Calendar: 2008 Building for Boomers Conference, May 19-21
Copp Thanks 50+ Housing Council for Support, Prepares for Move to University of Housing
Free Sales & Marketing Audio Seminar Coming Up; Register Today to Reap Benefits
NAHB Student Chapter Tours Del Webb Community on 'A Day at the Job Site'
NAHB News: Builder Achievement Award, Concrete Housing
For Remodeler, Contractor, and Retailer Members: Solveras Has Solutions and Savings

Design, Marketing Entries Sought for NAHB’s 2008 Best of 50+ Housing Awards

The NAHB 50+ Housing Council has issued a call for entries for The Best of 50+ Housing Awards 2008, the premier design and marketing competition for the seniors housing industry. Professionals involved in this market niche have until Feb. 29 to enter their best community designs, model merchandising, and advertising and marketing efforts.

The Best of 50+ Housing Awards 2008 features more than 50 categories covering all aspects of the 50+ housing market.

Active adult categories range from overall community and clubhouse design to condominium unit design and model home merchandising.

Other design categories include aging-in-place, assisted living, congregate-living community, continuing care retirement communities, mixed-use, multifamily housing, renovated housing and special-needs housing.

Marketing categories allow builders and sales and marketing professionals to compete against the industry’s best. Individual marketing categories are logo, community brochure, direct mail piece/campaign, Web site, black-and-white and color print advertisement, radio and television commercial, sales center and special promotion.

The Best of 50+ Housing Awards gala evening ceremony will take place May 20, during the 2008 Building for Boomers & Beyond: 50+ Housing Symposium^SMat the Sheraton New Orleans Hotel in New Orleans. Presented by the NAHB 50+ Housing Council, the Symposium is the premier networking and educational event for professionals serving the 50+ housing market.

“With the boomers leading the way, today’s 50+ consumers are different than the mainstream and demand cutting-edge community and home designs and as well as innovative marketing approaches,” said Doug Van Lerberghe, an architect with KEPHART Community Planning Architecture and 2008 chairman of the Best of 50+ Housing Awards committee. “The Best of 50+ Housing Awards rewards builders, architects and other industry professionals who step outside the box to meet the unique needs of this evolving market.”

Visit www.nahb.org/50plusawards for the Call for Entries, contest rules and list of categories. Or contact the 50+ Housing Council at 50plus@nahb.com or 800-368-5242 x8220.