50+ Housing e-Source - 01/25/2008 (Plain Text Version)

Robert Tippets
50+ Housing Council Chairman

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In this issue:
New Survey Reveals What 45+ Consumers Want In Homes, Communities
Helpful Hints to Prepare Your Winning Best of 50+ Housing Awards Entry
Podium and Wrappers – Attractive Housing Options for 50+ Buyers
50+ Housing Council Boasts Full Slate of Activities at 2008 IBS
Marketing Breakfast to Preview 50+ Housing Trends
Free Active Adult Architectural Plan, Community Ad Reviews at IBS
CAASH Designation Courses at 2008 IBS
How to Get Started in Active Adult Housing
Stop by the 50+ Housing Council Booth at IBS
Best of 50+ Housing Awards Entry Deadline Coming Up
Save the Date - Building for Boomers & Beyond, May 19-21, New Orleans
Local 50+ Housing Council News
Regulatory: Comments on FCC Proposed Rule Change Due Feb. 6
Dell to Give Double Discounts in February

Marketing Breakfast to Preview 50+ Housing Trends

Industry chatter indicates that the active adult segment of the market is outperforming the rest of the housing industry. But is this assumption really true?

Find out the answers at the NAHB 50+ Housing Council's annual Marketing Breakfast from 7:30-9:30 a.m. Thursday, Feb. 14, during the 2008 International Builders' Show in Orlando. Titled Marketing Trends That Get You Sales: Learn What's Happening Today to Make Sales Soar, this breakfast program will take place in West 107, Level I in the Orange County Convention Center.

Building and marketing professionals from across the country will discuss how active adult communities are succeeding in today's housing market and what is happening with the active adult markets they serve. Speakers include: Barbara Kleger, CAASH, 55+ Consulting, Philadelphia; Bill Becker, CAASH, FELLOW, MIRM, The William E. Becker Organization, Teaneck, N.J.; Bob Tippets, CAASH, Village Communities, Midvale, Utah; Tim McCarthy, Traditions of America, Philadelphia; and Perry DeSanto, The McKee Group, Springfield, Pa.

“The annual Marketing Breakfast is a favorite of attendees at the International Builders’ Show,” said Bob Tippets, 2007 chairman for the 50+ Housing Council and an active adult builder from Utah. “It’s a great place to network with your peers and find out where the 50+ housing industry is headed.”

Cost is $35 per person. Register online today to reserve your spot! Or contact the 50+ Housing Council at 50plus@nahb.com or 800-368-5242 x8220 for more details.