50+ Housing e-Source - 01/25/2008 (Plain Text Version)

Robert Tippets
50+ Housing Council Chairman

View Graphical Version | Subscribe to NAHB Publications | Email our Editor...
NAHB Home Page| Browse other NAHB e-publications |Search back issues

In this issue:
New Survey Reveals What 45+ Consumers Want In Homes, Communities
Helpful Hints to Prepare Your Winning Best of 50+ Housing Awards Entry
Podium and Wrappers – Attractive Housing Options for 50+ Buyers
50+ Housing Council Boasts Full Slate of Activities at 2008 IBS
Marketing Breakfast to Preview 50+ Housing Trends
Free Active Adult Architectural Plan, Community Ad Reviews at IBS
CAASH Designation Courses at 2008 IBS
How to Get Started in Active Adult Housing
Stop by the 50+ Housing Council Booth at IBS
Best of 50+ Housing Awards Entry Deadline Coming Up
Save the Date - Building for Boomers & Beyond, May 19-21, New Orleans
Local 50+ Housing Council News
Regulatory: Comments on FCC Proposed Rule Change Due Feb. 6
Dell to Give Double Discounts in February

CAASH Designation Courses at 2008 IBS

The active adult market is the fastest-growing segment of the housing industry today and into the foreseeable future. The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving this rapidly burgeoning market the essential knowledge, tools and skills that will help them succeed – from conducting initial research to design considerations and features to servicing the customer.

Earn the CAASH designation by completing the three CAASH courses offered at the upcoming 2008 International Builders' Show in Orlando:

Sunday, Feb. 10

"Designing for the Active Adult"
9:00 a.m.-5:00 p.m.
Orange County Convention Center, South 230E, Level II

By the year 2014, there will be 85 million active adults ages 55 and older living in the U.S. and more than 40% of all households will be headed by someone in the 55+ age group. These market segments are defined by lifestyle, community and amenities/product design preferences. This one-day course gives you an overview of design considerations to take into account when planning single-family and multifamily housing for active adults. Learn how to meet the needs of this growing market and how to provide them with a variety of housing options. Designation Credit: CAASH
Instructor: Don Jacobs, JZMK Partners, Irvine, Calif.
Registration Fees: 50+ Housing Council Member: $170
NAHB Member: $195 Non-NAHB Member: $245

Monday, Feb. 11

"Selling to Active Adults"
9:00 a.m.-5:00 p.m.
Orange County Convention Center, South 230B, Level II

To improve your sales success with the active adult home buyer, it's critical to have sales strategies specific to this complex customer. This course is designed to give you techniques to more effectively communicate with, qualify, handle objections from and close sales with your potential active adult home buyers. Designation Credit: CAASH
Instructor: Tracy Lux, CAASH, Trace Marketing, Inc., Sarasota, Fla.
Registration Fees: 50+ Housing Council Member: $170
NAHB Member: $195 Non-NAHB Member: $245

Tuesday, Feb. 12

"Trends and Research Methods to Define the Active Adult Lifestyle" NEW!!!
9:00 a.m.-5:00 p.m.
South 230 A, Level II

A diverse population with discriminating tastes, the boomers are influencing everything about planning active adult developments. Learn how to better identify and serve the needs of this unique aging population. This course assists builders, developers and other housing professionals in gaining a greater and more in-depth understanding of planning for the active adult community and the importance of market research before development. Designation Credit: CAASH
Instructor: Margaret Wylde, CAASH, ProMatura Group, LLC, Oxford, Miss.
Registration Fees: 50+ Housing Council Member: $170
NAHB Member: $195 Non-NAHB Member: $245

Go to the International Builders' Show Web site and check out Pre-Show Education for more details on the CAASH courses.

The 2007 class of CAASH designees will be recognized at the 50+ Housing Council Networking Dinner/CAASH Induction Ceremony during the 2008 International Builders' Show. The graduation ceremony will take place from 6:30 - 9:00 p.m. Monday, Feb. 11, at Maggiano's Little Italy, 2101 International Drive. Register online or call 800-368-5242 x8220 to purchase your ticket to the induction ceremony.

For more on the CAASH designation, call NAHB's Professional Designation Help Line at 800-368-5242 x8154 or e-mail CAASHinfo@nahb.com. Or visit CAASH facts for more details.