50+ Housing e-Source - 06/11/2008 (Plain Text Version)

Joanne Theunissen
50+ Housing Council Chair

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In this issue:
2008 Symposium Highlights, Save the Date for 2009!
Apply for Livable Communities Award by Thursday, June 12
Rebuilding Together: New Orleans at the 50+ Housing Symposium
50+ Symposium 2009: Call for Proposals, Deadline July 11, 2008
NAHB NEWS: AD&C Credit Tightens, NAHB Ad Campaign Targets Depleting Retirement Funds
Creating A Boomer Market: Give 'em Lifestyle
Show Your Expertise … Earn NAHB’s CAASH Designation
Audio Seminar: Green Building Challenges, Opportunities
Save 10% with Office Depot Large-Format Printing Services
Calendar: Events and Conferences

2008 Symposium Highlights, Save the Date for 2009!

More than 500 attendees packed the Sheraton in New Orleans during the 50+ Housing Symposium to get an edge on the latest trends, tools, and resources for the 50+ Market.

EDUCATION
Among the highly attended sessions were:

Online, Offline and Botton Line:
Making Online and Offline Marketing Work Together — To Work for You
Speakers: Helen Foster, Foster Strategy
Meredith Oliver, Meredith Communications
Deborah Blake, Del Webb

This session taught builders and developers how to shift their marketing approach and intergrate online and offline avertising. Using traditional media and new media in the right packaging will draw the 50+ consumer and maximize your marketing dollars. To do this effectively, tips were provided on how to evaluate your current online strategy and measure your results to maintain a realisitc budget and increase your ROI.
View the presentation.
View the handouts.

Boomer Surge Changes the Rules: The New Market Dynamics
Speakers: Rohit Anand, Cubellis DCA
William Becker, The W E Becker Organization
Mark Stemen, K. Hovnanian's Four Sessons

These industry experts examined a five year trend of changing market dynamics to see what's in demand today. This look at crucial design elements focused on new trends in design, interior features, and land planning and amenities.The panel provided an updated blueprint, based on demographics and real world experience, to fit the needs of an increasingly younger, more dynamic buyer.
View the handouts.

INNOVATION
One of five Innovation winners this year is Vallagio at Inverness, developed by Metropolitan Homes.This Gold-winning community connected suburban living with urban lifestyles through the areas light rail system.

Vallagio at Inverness, minutes from the Denver metropolitan
area, won the Gold award for midsize active adult community.
This transit-oriented development affords residents the excitement of urban living in a suburban location. Developers partnered with local transit officials to create a covered pedestrian connection to the area’s light rail station, allowing car-free access to city activities, employment centers, parks, and theaters. Four-story flats with open floor plans and personal elevators provide aging-in-place design and accommodates the need for space and circulation. European architectural influences, combined with sustainable materials, complement the community’s surrounding region. See more innovative projects in the July Issue of 50+ Housing e/Source.

AWARD WINNERS
48 winners were presented with awards during the 50+ Awards Gala,among the honorees were three winning developments that featured unique designs and diverse amenities to meet the needs of today’s consumers, whether they choose to live in an active adult community, a lifestyle community or in more traditional seniors housing.

Active Adult: Village at Deaton Creek in Atlanta, developed by Pulte Homes/Del Webb, The community, which incorporated a ‘Blue Ridge Mountain’ theme, was recognized for its use of open design and its variety of offerings that foster healthy living and amicable social settings for its residents.

Assisted Living: Grace House in Silver Spring, Md., departed from the institutional design found in many assisted living communities, and developed a two-story floorplan that evokes many of the elements of single-family residential design.

CCRC: Friendship Village of Schaumburg, Ill., revitalized from its 1950s design, this 30-year-old CCRC provides services within the community that encompass all elements of aging. Lakeside views and contemporary design unify outdoor and indoor spaces.

View more information on the Gold and Silver Award winners and Press Releases here. 50+ Award winners will also be featured in the July issue of Professional Builder, the 2008 Awards Gala media sponsor.

ICONS OF THE INDUSTRY
Bonnie Solomon and Leonard Kohl were this years Icons of the Industry.

Leonard Kohl, chairman of Kohl Partners, LLC, is a pioneer in the development of active adult lifestyle communities. Kohl’s innovation can be found in his most recent development, The Woods at Newtown, featuring clubhouse condominiums and town homes with cyber doorman services. Read more about this Industry Icon winner.

Bonnie Solomon , a Senior National Life Director of NAHB and former long-time 50+ Housing Council trustee, Solomon twice served as the council’s chair. She shares 35 years of expertise,developing senior living programs for local and national organizations. Read more about this Industry Icon winner.

SAVE THE DATE:
2009 Building for Boomers & Beyond 50+ Housing Symposium

Save the Date: April 27-29, 2009
Location: Philadelphia, PA
Hotel: Marriott Philadelphia Downtown