50+ Housing e-Source - 07/16/2008 (Plain Text Version)

Joanne Theunissen
50+ Housing Council Chair

View Graphical Version | Subscribe to NAHB Publications | E-mail Our Editor
NAHB Home Page | Browse Other NAHB e-Newsletters | Search Back Issues

In this issue:
Get Hesitant Boomers to Buy Now! Register for the Audio Seminar Today
50+ Housing Takes Center Stage at SEBC
NAHB News: NAHB Opposes Increased Tax Rate on Carried Interest; NAHB Ramps Up Lobbying Effort
Featured Best of 50+ Housing Awards Winner: Backcountry Waterdance Collection: Mountain Mist
BUILD-PAC Update: BUILD-PAC — A Powerful Tool
Professional Builder Magazine Touts 50+ Award Winners; Order Additional Awards Today
Calendar: Events and Conferences
NCHI Product: Rinnai Tankless Water Heater

Get Hesitant Boomers to Buy Now! Register for the Audio Seminar Today

Are you finding that even the boomers aren’t buying in today’s housing market? With accumulated wealth and plenty of home equity, many of these consumers easily qualify to buy a new home and have no trouble getting a mortgage. However, anxiety about selling their current homes is a major obstacle. So how do you persuade your potential 50+ customers that now really is a good time to buy?

Tune into the Get Hesitant Boomers to Buy Now! audio seminar coming up Tuesday, Aug. 12, from 2:00 p.m.-3:00 p.m. EDT. Presented by the National Association of Home Builders and the NAHB 50+ Housing Council, this interactive program will show you ways to overcome these objections and motivate your 50+ buyer-prospects to move forward despite today's market conditions.

Get Hesitant Boomers To Buy Now!
Tuesday, Aug. 12, 2008
2:00 p.m. - 3:00 p.m. EDT
Fee: $79 per phone site
Register Now!

Parrticipate and hear about:

Why it’s more effective to rely on your strengths to motivate your prospects rather than take a reactive stance to the down market.
The psychology of today’s consumers and how to conquer their fears about buying in the current market.
Ways to educate buyers about their financial portfolio and why they might not have to wait
Building value and offering incentives that won’t break the bank.
Making it easier for your buyers to sell their existing home.

Panel:
Moderator – Rich Carlson, CAASH, MIRM, CMP, Carlson Communications, Northborough, Mass.
Speaker – Deborah Blake, Pulte Homes/Del Webb, Scottsdale, Ariz.
Speaker – Chuck Covell, Covell Communities, Gaithersburg, Md.

Who Should Attend

Those with an interest in 50+ housing issues
Custom builders
Small volume builders
Remodelers
New home sales and marketing professionals

By participating in the audio conference, you will earn 1.0 hours of continuing education credit for NAHB’s Certified Active Adult Specialist in Housing (CAASH) designation. For additional information on continuing education, contact the University of Housing at designations@nahb.com.

Register for Get Hesitant Boomers to Buy Now! Companies, builders associations and local 50+ Housing Councils are encouraged to register and can participate with one site registration fee. View the audio conference flyer.

For more information on the audio seminar or to submit a question to be asked during the audio conference, E-mail Jeff Jenkins, or 800-368-5242 x8292.