Building for Boomers & Beyond Symposium Coming to New Orleans May 19-21
Households headed by someone age 55 and older account for 21% percent of new home sales and 18% of the total new home buying market. Although the housing market is facing challenges, the 50+ housing market is faring better, with many builders reporting little to no change in sales and traffic.
Find out more about this growing market at Building for Boomers & Beyond: 50+ Housing SymposiumSM coming up May 19-21 at the Sheraton New Orleans Hotel in New Orleans. The Symposium provides valuable resources for today’s builders and other housing professionals through exceptional education sessions, dynamic speakers and unlimited opportunities to network.
Attend and discover ways to:
• Refine marketing concepts. What attracts buyers who aren’t retiring? How do you market to people who won’t be making a decision for another year or more? Learn how to capture the imagination of all kinds of prospects.
• Refresh design ideas. Around 77% of age-qualified buyers chose their new home based on the room layout and design of the unit. Find out what they’re looking for.
• Renew sales confidence. Learn techniques that work for this completely different buyer.
• Revolutionize your knowledge of the latest trends. New technologies and lifestyle choices are transforming the way we live. Find out what’s new, what’s now and what’s coming.
With 35 education sessions, attendees are certain to find many that interest them. Check out the following programs:
- Creating the Mindset to Move: Turning Prospects into Sales
- Make Greenbacks By Going Green
- The High-Tech Advantage in Active Adult Living
- 3-D’s of the New Boomer Community: Diversity, Density, Design
- Integrating 50+ Communities into the Urban Core
- “Hey, I’m Not Old!” Subtle Age-in-Place Design for Senior Boomers
In addition to education programs, you can work toward the Certified Active Adult Specialist in Housing (CAASH) designation by completing the three CAASH courses – Designing for the Active Adult, Selling to Active Adults and Trends & Research Methods to Define the Active Adult Lifestyle – all offered at the Symposium. Find out more about the pre-conference courses.
Check out other special events like the Best of 50+ Housing Awards Gala, the New Orleans Recovery Tour, the Rebuilding Together Community Service Project and much more.
Register online today for Building for Boomers & Beyond: 50+ Housing SymposiumSM at www.nahb.org/build4boomers by April 30 or contact NAHB’s University of Housing at 800-368-5242 x8338. Join the NAHB 50+ Housing Council to take advantage of the members-only discount.
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