Option Selling for Profit: The Builder’s Guide to Generating Design Center Revenue and Profit by Gina Gullo and Angela Rinaldi, which explores how the design phase is the best opportunity to make a lasting impression and ensure buyers will favorably remember their experiences with a company. The authors share their hands-on understanding of high-powered selling in the ever-expanding market of options for new homes. They show how to:

* Create an option sales program that motivates customers to buy
* Capitalize on options and upgrades program to increase the bottom line
* Empower the sales team with the tools they need to succeed
* Cultivate loyal customers
* Deliver outstanding customer service
* Implement a profitable design program no matter the size of company

The book also provides access to a Web page with 19 downloadable tools that can be customized to specific needs.

Beyond Warranty: Building Your Referral Business by Carol Smith, which explores how savvy builders can go the extra mile to enhance “after move-in” services to give them the competitive edge.

Whether the goal is to establish a first-class warranty service or to go beyond warranty service with maintenance menus, educational programs and social events, the book shows how to:

* Align buyer’s expectations with the service they receive
* Create a limited warranty document
* Develop and use warranty and maintenance guidelines effectively
* Structure warranty service procedures especially for a market.
* Create an efficient repair process
* Make service a positive experience for home owners

An accompanying CD includes checklists, forms and sample letters to help accomplish these goals.

Visit www.BuilderBooks.com for details on these and other professional books from NAHB.

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