The IBS Grand Opening ceremonies will be held Tuesday, Jan. 20 and feature Holtz’ keynote address as well as a live broadcast of the 44th Presidential Inaugural Address from Capitol Hill in Washington, D.C.

Then, throughout the show, attendees will hear from some of the nation’s top business leaders representing a wide range of industry specialties. Speakers include renowned green business expert Andrew Winston, founder of Winston Eco-Strategies; Kevin Freiberg, professional speaker and founder and CEO of the San Diego Consulting Group, Inc.; and Peter Hart, top public opinion analyst and founder of Peter D. Hart Research Associates.

This year, IBS will feature more than 1,700 exhibitors showcasing their latest products and services, and more than 250 education sessions or programs designed to help members stay current on industry trends and issues.

Educational session topics range from green building and construction codes to 50+ housing, design and business management. IBS will also feature numerous networking events and home tours.

In particular, The New American Home will showcase the latest in green building technology, the hottest trends in outdoor living and the most up-to-date building techniques.

For more information and to register, visit www.BuildersShow.com.

Women’s Council Educational Programs at IBS
In today’s competitive market, Women’s Council members and all NAHB members need every tool they can get that will help them meet the challenges of the market. One of the best tools is education, and a good place to find that education is the International Builder’s Show.

While the show itself has hundreds of educational sessions, several sessions have been planned with Women’s Council members in mind. They include:

JANUARY 20, 2009

1:15 to 2:45 p.m.
Capturing the Green Goddess: Green Technologies Women Want, Need, and Have to Have in Today’s Market
Sara Lamia
With women either the sole decision maker or influencer in 70 percent of buying decisions in new home purchases and remodeling choices, their unique perspectives on green are increasingly important. This program demonstrates what the female buyer wants in her home, ways to increase her understanding of green technologies, design elements that will enhance the green and health of her home, and how to market to this buyer.

1:15 to 2:45 p.m.
Netiquette—Bringing Emily Post Rules into the 21st Century
Karen Dry, Tammie Smoot
Technology has taken over many people’s lives—many don’t leave the house without a cell phone and a PDA, they look at e-mail and log onto the internet numerous times a day. Along the way, we’ve lost our manners. This program addresses new rules of decorum and ways people can be a futuristic while keeping excellent manners in mind.

1:15 to 2:45 p.m.
Communicating Effectively With Difficult and Challenging Personalities
Byron Sabol, Robert Ross
Everyone experiences individuals whose behavior and personality cause roadblocks to effective communications. Participants will learn how to communicate effectively face-to-face with pressure sensitive and time-stressed individuals—in both the working and non-working environment.

3:30 to 5:00 p.m.
A Case Study: How Five Minneapolis Builders Became REMARKABLE
Paul Foresman, Rick Storlie
In 2008, five home builders from the Minneapolis/St. Paul metro joined forces to bring a woman-centric approach to new home design, building and marketing in the Twin Cities. In this case study, participants will learn from the builders themselves and Rick Storlie, their coach.

JANUARY 22, 2009

8:00 a.m. to 9:30 a.m.
Meet the Buyers—Margo, Claire, Maggie and Elise
Paul Foresman
Every home has a personality—communicated through design, amenities, products included, and merchandising. But the women buying them also have personality profiles. Four common profiles unique to women home buyers are explained along with how each home personality fits.

1:15 to 2:45 p.m.
10.5 Surefire Strategies for Selling to Women: Marketing Secrets Stolen from Oprah, Vogue & HGTV
Tara-Nicholle Nelson
Single women are the fastest growing homebuying demographic, and women already make or strongly influence 91 percent of all home buying decisions. This course cracks open the marketing-to-women strategy vaults from the media, travel and apparel brands that own the female consumer market sector.

 

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