PWB Member Pens Book on Strategies for Building a Social Media Presence and Selling More Homes

Builder Books, sold out of a new book on social media at IBS, which was written by PWB member Carol M. Flammer, CAPS, CSP, MIRM. Social Media for Home Builders: It’s Easier Than You Think demonstrates how builders and developers are effectively using two-way communication via the Internet and social media outlets to attract consumers, follow up on leads and improve customer service.

This is the only book that speaks specifically to the needs of the real estate industry, and teaches home builders how to build a social media presence. Introduced last month in Las Vegas at the 2010 International Builders’ Show, the book is now in its second print-run and will also be available in electronic format on Kindle.

Carol Flammer outlines in a clear, concise style how to engage consumers through social media.  She demonstrates the power of social media through case studies and online outlets created specifically for the home building industry. The book is designed to help readers understand social media and construct a strategic plan for using it to attract new home buyers. Readers learn how to use social media sites to:

• build a brand
• engage new and existing consumers
• manage online reputation
• sell more homes

“With the recent explosion of social media on the scene, this new book by Carol Flammer is a timely resource, offering those in the building industry an excellent introduction into the world of social media,” said NAHB Chairman Bob Jones, a home builder from Bloomfield Hills, Mich. “This guide walks readers through the different online resources, teaching them how to use these tools to increase the visibility of their own businesses.”

Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol has established herself as the “go to” person for real estate and construction products public relations and social media. Carol is the founder of the online Atlanta Real Estate Forum, president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, an Internet marketing, social media and public relations firm with offices in Atlanta and Chicago.

Social Media for Home Builders: It’s Easier Than You Think: Soft-cover,112 pages; $15.95 retail, $13.95 NAHB member, ISBN 978-0-86718-667-3.

National Green Building Standard Commentary Now Available at BuilderBooks.com
The National Green Building Standard^™ Commentary, the companion publication to the ANSI-approved National Green Building Standard, is now available for purchase through BuilderBooks.com, the publishing arm for the National Association of Home Builders (NAHB).   

Released at the 2010 International Builders’ Show in Las Vegas last month, the Commentary provides valuable insight to the intention and implementation of the practices and provisions found in the standard.  Developed with the input of members of the ICC 700-2008 Consensus Committee who developed the standard, the Commentary is a useful resource for any designer or builder using the ICC 700-2008 as a rating system for developing or renovating residential properties of all types, to reduce their relative environmental impact. 

The National Green Building Standard is a scoring tool and certification protocol that assures projects have met stringent benchmarks in energy, water and resource efficiency, indoor environmental quality and lot and site design. It is the first such system to be approved by the American National Standards Institute. The standard covers single-family homes, apartments and condos, residential land development and home remodeling projects, and is administered by the NAHB Research Center, which also accredits local verifiers around the country.

“This new resource allows readers to better navigate the National Green Building Standard,” said Bob Jones, NAHB Chairman and a home builder from Bloomfield Hills, Mich. “Each chapter breaks down the different components contained in the standard, allowing builders and remodelers to learn the best way to build green in their own communities.”

The Commentary expands on the compliance language in the ICC 700-2008 to further explain the standard’s:

• Scope and administration
• Compliance method for all applications of the ICC 700-2008 including:
  • Single-family and multifamily new construction
  • Renovations and additions
  • Green subdivision development
• Requirements and prescriptions for all chapters within the ICC 700-2008:
  • Site design and development
  • Lot design, preparation and development
  • Resource efficiency
  • Energy efficiency
  • Water efficiency
  • Indoor environmental quality
  • Operation, maintenance and building owner education   

The National Green Building Standard Commentary: $41.95 NAHB member, $45.95 retail, ISBN 978-0-86718-659-8.

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